THE WHAT? Olay’s Cleansing Melts has been named the official facial cleanser for Team USA at the 2024 Paris Olympics, marking a significant milestone for the Procter & Gamble-owned skincare brand.
THE DETAILS Launched in May, Olay’s Cleansing Melts are water-activated dissolving squares available in three varieties: hyaluronic acid, vitamin C, and retinol. The Cleansing Melts are designed to offer a comprehensive yet gentle cleanse. Five prominent athletes will represent the product: track and field stars Sha’Carri Richardson and Athing Mu, soccer player Rose Lavelle, sport climber Natalia Grossman, and gymnastics gold medalist-turned-commentator Laurie Hernandez.
THE WHY? By naming Cleansing Melts as the official facial cleanser for Team USA, Olay underscores its dedication to promoting excellence and diversity in both sports and skincare.