THE WHAT? Rihanna’s Kendo-backed cosmetics brand, Fenty Beauty, has teased the launch of a new line of hair care products, named Fenty Hair. The new range is expected to drop on June 13, 2024.

THE DETAILS While exact details of the new line are yet to emerge, a video posted on the brand’s website suggests that, like the make-up launch before it, the range will cater for a diverse range of hair types and colors.  

THE WHY? Having launched in the make-up, skin care and fragrance spaces, hair care is a logical extension for Fenty, not least because prestige and ethnic hair care are both fast-growing sectors.