THE WHAT? Love Wellness has grown its range of ‘debloating’ products with a body care collection said to add lymphatic drainage. The Bye Bye Bloat Body Care collection is exclusive to Ulta Beauty and comprises three products.

THE DETAILS According to a report published by WWD, the range consists of three products, a Clay Body Mask, Detoxifying Body Oil and Lymphatic Massage Roller – all designed to complement the brand’s eponymous supplement.

THE WHY? Bye Bye Bloat is Love Wellness’ best-selling supplement so a line extension is a logical step. Founder Lo Bosworth told WWD, “Part of our go-forward innovation strategy is to innovate around bestselling products to make our offering deeper versus wider. The brand has reached a state of maturity where building around those franchises is the best approach.”