THE WHAT?  Ouai, a hair care and lifestyle brand founded by Jen Atkin, has formed a two-year exclusive amenities partnership with global fitness brand Barry’s.

THE DETAILS This collaboration, Ouai’s first venture into the fitness sector, will introduce Ouai’s product line, including new 32 fl oz sizes of Detox Shampoo, Body Cleanser, and Medium Conditioner, along with Hand Wash & Hand Lotion, and a Barry’s-exclusive Detox Face Cleanser, into Barry’s studios across the U.S.

THE WHY?  The partnership, underscored by both brands’ commitment to sustainability and quality, will extend to new Barry’s studios in locations such as Scottsdale, Santa Monica, Studio City, Newport Beach, and a new LA flagship in West Hollywood, aiming to enhance the post-workout experience for Barry’s members with Ouai’s signature scented products.