THE WHAT? Goop has announced the launch of a new, affordable line of beauty and wellness products that will be sold via Target and Amazon.

THE DETAILS Good.clean.goop, as the range has been named, comprises an array of essential products for the ‘clean-curious’ and ‘goop-curious’ spanning scalp care, body care, facial skin care and dietary supplements.

THE WHY? The range is designed to bring Goop to the mass market as part of a wider strategy to expand access to clean beauty. The company said in a statement posted on its website, “We’re proud that Gwyneth and many others use goop Beauty every day. It has evolved beyond our wildest dreams.”