THE WHAT? Cellular Goods is preparing to roll out its skin care range, Look Better to the French and German markets this year. The CBD-based beauty brand will extend the reach of its e-commerce site to cover the two European nations.

THE DETAILS The launch is timed to coincide with Europe’s peak shopping season ahead of the festive period and the brand will make its debut with best-sellers, including its rejuvenating face serum, night cream and nourishing face oil.

THE WHY? Cellular Goods CEO, Darcy Taylor said, “As the market for our Look Better high-end skin care range experiences positive sales year on year, we want to continue expanding our distribution to deliver revenue growth and long-term shareholder value.”