L’Occitane gears up for Sol de Janeiro travel retail push with brand awareness campaign
L’Occitane’s Group Travel Retail unit has announced the launch of a second wave of its global OOH brand awareness campaign at international airports for its Sol de Janeiro brand.
MAC names Danna Paola as Global Brand Ambassador
MAC has named Danna Paola as its latest Global Brand Ambassador. The Estee Lauder Companies-owned brand said that the pop star’s make-up style reflected its brand values.
From Paris to São Paulo: Lancôme Dips Its Toes in Brazil’s Spa Waters
L’Oréal-owned Lancôme has established a new hotel spa in São Paulo, marking its debut in the Latin American spa market.
Beleza C&A teams up with Chupa Chups to launch new range of bath and body products
The beauty division of C&A Brazil, Beleza C&A, has teamed up with Perfetti Van Melle. candy lifestyle brand Chupa Chups to launch a new range of bath and body products, according to a report by License Global.
Humane Society International welcomes Brazil’s animal testing ban
The Humane Society International has praised regulators for South America’s largest beauty market for ushering in a partial ban on animal testing for cosmetics. Brazil’s National Council for the Control of Animal Experimentation has outlawed animal testing for beauty ingredients with ‘known effects’ and provided for alternative testing methods for ‘unknown ingredients’.
Marketing in 2022 – all aboard the bandwagon
If there was one thing that defined marketing practices in both halves of 2022, it was not just jumping but positively leaping on the marketing bandwagon of the day.
L’Oréal Paris unlocks articles relating to sexual harassment to readers in Brazil
L’Oréal Paris has unlocked articles on sexual harassment to millions of readers in Brazil in a bid to help combat harassment in public spaces, according to a report by The Drum.
Kao, L’Oréal and Natura &Co are named on World’s Most Ethical Companies list 
Kao, L’Oréal and Natura &Co are just some of the cosmetics companies named on the 2022 World’s Most Ethical Companies Honoree List
Avon challenges domestic violence with charity partnership and education portal
Avon has announced the launch of a new campaign in collaboration with the NO MORE foundation to speak out against verbal abuse, as well as launching an online educational portal and offering training for customers, representatives and associates.
Transgender model Valentina Sampaio named as new face of Armani Beauty
Valentina Sampaio has been named as the newest face of Armani Beauty, and will feature in the brand’s 2022 beauty campaigns.
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