P&G poaches PepsiCo CIO as Cretella retires
Procter & Gamble has announced that Chief Information Officer, Vittorio Cretella is due to retire in July. The company has named Seth Cohen as his replacement.
Belcorp embraces AI to streamline operations
Belcorp has deployed a Spanish-language chatbot named Jessica on What’sApp to help its sales force access key company information, complete training courses and stay abreast of offers, and is now expanding its use of AI across multiple business processes.
Tech in 2022 – can’t touch this
What were we expecting of technology in 2022? Well, after the dominance of internet shopping over the prior two years, more of the same, with bells on. All bets were on livestreaming, already a dominant trend in China, booming in the west.
Avon launches e-commerce platform for Mexican market
Natura &Co’s Avon has debuted an e-commerce platform for shoppers in Mexico, according to a report published by Retail & Leisure International.
2021 Resistance: Technology
Pre-pandemic, North America’s digital channel was under developed, especially compared to China and, in some cases, not much has changed. While some have adopted a more sophisticated approach to digital engagement, others have continued to dictate, not engage. This dogged determination to market at, not converse with, their audience won’t wash for long and shoppers have started to scroll on by.
2021 Resilience: Technology
With digital in continual demand, those who invested early continued to reap the rewards in 2021. However, with all the online wizardry at our disposal today, we’d do well to remember that personal connection is still important to consumers. Digital will only secure a permanent spot in shoppers’ hearts if it evolves to scratch that itch; a functional, faceless online shopping platform will take you so far, consumers expect seamless service and a personalized approach.
Lancôme Travel Retail teams up with Dufry to open biggest flagship in South America
Lancôme Travel Retail Americas and Dufry have partnered to open the biggest Lancôme flagship in South America.
L’Oréal teams up with Facebook to offer free workshops to entrepreneurs in Mexico
L’Oréal has teamed up with Facebook to offer entrepreneurs in Mexico free workshops in order to bolster the digital reach of their businesses, according to a report by Stamford Advocate.
Shiseido Americas names Chief Information Officer
Shiseido Americas has announced the appointment of Shannon Britton as Chief Information Officer, effective immediately.
Facebook launches WhatsApp Pay in Brazil
Facebook is launching a new functionality for its popular messaging platform. WhatsApp Pay will allow users in Brazil to make digital payments without leaving the social platform, according to a report published by the Financial Times.
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