THE WHAT? ID Logistics has announced a new partnership with Wella Company. The contract logistics firm will lead logistics activities for the hair care brand in Brazil with a new national distribution center.

THE DETAILS The 12,000m2 facility is located in Extrema, Minas Gerais – close to the countries main commercial hubs and therefore strengthens national distribution to different channels. Operational 24 hours a day, it can handle some 110,000 parcels per month and is managed by a Control Tower, optimizing delivery routes and tracking deliveries to their destination.

THE WHY? Nathalie De Gouveia, Chairman of Wella Company in Brazil, explains, “This year we are celebrating 70 years of business and innovation in Brazil. The opening of Wella Company’s first distribution center in Brazil marks another important milestone in our quest for independence and reflects our commitment to raising the standards of the hair care industry. It is also an opportunity for us to strengthen our presence as a leader in the Brazilian professional market.”