P&G poaches PepsiCo CIO as Cretella retires
Procter & Gamble has announced that Chief Information Officer, Vittorio Cretella is due to retire in July. The company has named Seth Cohen as his replacement.
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Technology
Belcorp embraces AI to streamline operations
Belcorp has deployed a Spanish-language chatbot named Jessica on What’sApp to help its sales force access key company information, complete training courses and stay abreast of offers, and is now expanding its use of AI across multiple business processes.
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Tech in 2022 – can’t touch this
What were we expecting of technology in 2022? Well, after the dominance of internet shopping over the prior two years, more of the same, with bells on. All bets were on livestreaming, already a dominant trend in China, booming in the west.
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Avon launches e-commerce platform for Mexican market
Natura &Co’s Avon has debuted an e-commerce platform for shoppers in Mexico, according to a report published by Retail & Leisure International.
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2021 Resistance: Technology
Pre-pandemic, North America’s digital channel was under developed, especially compared to China and, in some cases, not much has changed. While some have adopted a more sophisticated approach to digital engagement, others have continued to dictate, not engage. This dogged determination to market at, not converse with, their audience won’t wash for long and shoppers have started to scroll on by.
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