THE WHAT? Claire’s has entered the Mexican market, cutting the ribbon on a 1,227 square foot flagship store in Mexico City. The new location will stock the brand’s jewelry, hair accessories, cosmetics and tech ranges.

THE DETAILS According to a report published by The Retail Bulletin, the store’s design will echo that of Claire’s recently opened Paris flagship with a refreshed brand image.

THE WHY? Richard Flint, President of Claire’s Europe, told The Retail Bulletin, “Claire’s is a beloved brand with a highly engaged audience, and as we continue to transform into a fashion powerhouse, we are dedicated to constantly expanding upon the places and ways we connect with them.

“Opening a flagship store in Mexico presents an exciting opportunity to continue building on the brand’s reach through immersive experiences and is just the start of the opportunity we see in this market.”