THE WHAT? MAC has named Danna Paola as its latest Global Brand Ambassador. The Estee Lauder Companies-owned brand said that the pop star’s make-up style reflected its brand values.

THE DETAILS The collaboration is timed to coincide with the US leg of Paola’s tour. The Mexican singer will feature in campaigns worldwide.

THE WHY? Drew Elliott, Global Creative Director, MAC, told Hyperbae, “MAC has an incredible legacy of aligning itself with global tastemakers who share our conviction that self-confidence and creativity drives positive change. Danna’s brilliantly authentic and individual spirit, which comes through so clearly in the way she owns her beauty looks and expresses herself with make-up, is completely in sync with the thinking and the artistry that matters most to MAC.”