THE WHAT? Natura &Co is said to be considering a sale of The Body Shop. The Brazilian beauty behemoth’s Board has greenlit a search for ‘strategic alternatives’ for the brand, including a potential sale.

THE DETAILS Reuters reports that the ethical cosmetics brand is valued at BR2.5 billion, and the sale is the most likely outcome of the review.

THE WHY? Shares in the firm rose 5 percent following the news with analysts broadly agreeing that a sale would be a positive move, per Reuters. Natura &Co has posted losses for six consecutive quarters and a sale of the Roddick-founded chain would help a return to profit.