THE WHAT?  Fashion retailer H&M has revealed plans to expand its presence into Brazil by 2025, encompassing physical stores and an online platform. As part of H&M’s ongoing growth strategy in Latin America, the initial focus will be on major cities in Southeast Brazil.

THE DETAILS? This expansion follows H&M’s previous entries into other Latin American countries such as Mexico, Peru, Uruguay, Chile, Colombia, Ecuador, Guatemala, Panama, and Costa Rica since 2012. In collaboration with the Dorben Group, H&M aims to tap into the potential of Brazil’s 210 million substantial population and their robust interest in fashion.

THE WHY?  The expansion is a strategic move by H&M, with CEO Helena Helmersson expressing confidence in the potential of the Brazilian market. This partnership with the Dorben Group is essential to leveraging both companies’ resources and expertise for successful growth in Brazil.