THE WHAT? Lush UAE has announced a partnership with The Waste Lab to manage compostable waste from its manufacturing plant in Dubai. The duo hope to set a new standard in sustainable practices within the cosmetics industry across the Middle East.

THE DETAILS The Waste Lab will apply its composting solutions to manage all food and compostable scraps generated by Lush’s manufacturing hub in Jebel Ali. The ethical cosmetics brand uses fresh fruit, vegetables and herbs as the basis for many of its products.

THE WHY? Anita Baker, Managing Director – Lush MENA, comments, “We were ecstatic to find a partner like The Waste Lab, a company that aligns with our vision for a circular economy. Turning what is essentially waste destined for landfill into a valuable resource to support the growth of plants and food in the local community. Sustainability is simply not enough, regenerative practices, circular practices, and permaculture are all needed to leave the world lusher than we found it!”