THE WHAT? Jessica Alba has stepped down from her role as Chief Creative Officer at Honest Company in order to ‘shift her creative energy to new endeavors’. The actor founded the personal care brand in 2012 and will retain a seat on the board.

THE DETAILS No details have emerged of Alba’s future plans. The clean personal care brand reported record quarterly sales and profits for the fourth quarter of 2023.

Said Chief Executive Officer Carla Vernón. “I offer our deep appreciation on behalf of the management team, our board of directors and generations of Honest employees for Jessica’s leadership through the years. I am pleased Jessica will remain an advisor in her role as a member of our board of directors. And, as she shifts her focus to exciting new ventures, we will be cheering her on.”

THE WHY? Alba commented, “When I created The Honest Company, I set out to change the consumer product industry and I can proudly say, we did just that. Honest has been a true labor of love for me – one that showed me what’s possible when you infuse purpose into business.

“While there never would have been an easy time to make this decision, I know we have a leadership team in place to advance my founding vision and protect Honest’s reputation as an industry changemaker. As I transition, I look forward to contributing to the company’s success in my role on the board of directors as I redirect my focus on new projects and passions.”