THE WHAT?  THG, a British e-commerce firm, reported continued revenue improvement in 2024, building on growth from the final quarter of 2023, driven by strong demand for beauty products. This growth marks a significant rebound from previous revenue declines attributed to economic pressures.

THE DETAILS  In response to financial struggles marked by profit warnings and falling share prices since its 2020 IPO, THG undertook a strategic restructuring. This included selling its entertainment products division and discontinuing certain small brands, which helped reduce its operating loss significantly from the previous year.

THE WHY?  THG’s CEO Matthew Moulding expressed optimism about the company’s future, citing increased efficiency in their fulfillment network through the use of robotics and AI, along with new client additions to their Ingenuity platform. The company is poised to release its first-quarter trading update for 2024 by the end of April, reflecting its ongoing recovery and growth prospects.