THE WHAT? The Estee Lauder Companies has announced that it is launching its Clinique brand on Amazon’s US Premium Beauty store. The skin care brand is the first of a ‘select few brands’ within ELC’s portfolio to open a storefront on the e-commerce platform.  

THE DETAILS Shoppers will be able to browse and order products from the brand’s skin care, fragrance, make-up and men’s lines or complete an interactive questionnaire to receive a custom-fit skin care regimen.

THE WHY? Fabrizio Freda, President and Chief Executive Officer, The Estée Lauder Companies said, “We are thrilled to be strategically expanding our consumer reach in the U.S. as a select few Estée Lauder Companies brands open dedicated storefronts in Amazon’s fast-growing Premium Beauty destination over the coming months, starting with Clinique today. Clinique launches with its dermatologist guided skincare and makeup products, which can be quickly delivered to consumers’ doorsteps, along with engaging and educational features such as our Clinique Skin Analysis tool.”