THE WHAT? The Shanghai Administration for Market Regulation and the Shanghai Medical Products Administration have published jointly the final version of the Shanghai Cosmetics Industry Advertising Compliance Guidelines.

THE DETAILS According to a report published by China Briefing, the guidelines cover key aspects of cosmetic advertising, from product efficacy claims to endorsement rules and targeted marketing.

THE WHY? China Briefing reveals that the main objective is to ensure compliance while facilitating healthy growth for the cosmetics sector.