THE WHAT?  Beekman 1802 introduces the first vegan bio-milk for oily and combination skin, targeting Gen Z with biotech skincare innovations.

THE DETAILS  After extensive research and collaboration with chemists, scientists, and biotech firms, Beekman 1802 reverse-engineered goat milk into a vegan formula that hydrates and balances oily or sensitive skin.

THE WHY?  Beekman 1802’s launch campaign for the vegan Shine-Free range engages Gen Z with a creative “ALTER (v)EGO” casting call, social media influencer partnerships, and a nostalgic Chia Pet collaboration.