THE WHAT? Give Me Cosmetics has announced an ambitious growth target following its acquisition by eComplete. One of the UK’s fastest-growing beauty brands on TikTok, the brand is hoping to grow its turnover to £100 million by 2028.

THE DETAILS Give Me Cosmetics’ turnover currently stands at £20 million. The brand is eComplete’s second investment following the purchase of a £50 million stake in Current Body.

THE WHY? Paul Gedman, eComplete Co-founder, told Business Cloud, “One of the reasons we like Give Me Cosmetics is the brand position. The company has the opportunity to disrupt what is predominantly an offline part of the market.”