THE WHAT? Sephora Southeast Asia has appointed Jenny Cheah as its new Managing Director.

THE DETAILS Cheah will oversee Southeast Asia, Oceania and South Korea, joining the company from her previous role as Bulgari’s President of greater China.

Reporting to Alia Gogi, Sephora’s President of Asia, Cheah has been with parent company LVMH for 25 years. 

THE WHY? Cheah was lauded for her ‘robust knowledge’ of the prestige industry and Southeast Asia, with Gogi stating she was joining the brand as the prestige beauty market rebounds post-Pandemic.