The owner of Kylie Cosmetics, Kylie Jenner, has launched a new skin care brand, according to a report published by Teen Vogue.

Jenner launched a new Instagram account for the new line, Kylie Skin By Kylie Jenner on Saturday (May 11) and has already racked up nigh on one million followers.

“It starts with skin,” read the caption to Jenner’s first post on the account. “#KYLIESKIN is coming… 05.22 KylieSkin.com.” The post received some 2.9 million views, confirming Jenner as the quee4n of social media marketing.

Further posts revealed that the line will conform to the current free-from trend – cruelty-free, vegan, gluten-free, paraben-free and sulfate-free, no less. A sneak peak revealed the line-up to include a foaming face wash, walnut face scrub, vanilla milk toner, face moisturizer, vitamin C serum and eye cream, which can be purchased individually or as a set. The promo features Jenner’s mum Kris Jenner and niece Chicago West (or we’re assuming – we aren’t exactly experts!).