THE WHAT? L’Oreal Paris has created a brand new ambassador role – African Digital Ambassador – and Temi Otedola will be the first person to take on the title. The Nigerian actor and heiress announced the news on Instagram.

THE DETAILS According to a report published by Bella Ninja, Otedola is the first Nigerian to represent the French beauty brand both across Africa and on a global stage. As the digital face of L’Oreal Paris make-up, she will front campaigns for the Infallible Makeup line.

THE WHY? Otedola has some 2 million followers on Instagram and her appointment marks a significant milestone for both the African market as well as L’Oreal’s commitment to diversity.

Issima Oniangue, General Manager for Makeup in the Sub-Saharan Africa Zone at L’Oréal Paris, told Glamour South Africa, “Temi’s unique style, confidence, and passion for beauty perfectly embody the L’Oréal Paris ethos of empowerment and sophistication. This partnership marks a new era of glamour and innovation in beauty for the region as we continue to celebrate and cater to the diverse beauty of African women. Together with Temi and Thuso, we are excited to inspire and bring the best of beauty to every corner of the continent.”