THE WHAT? Lagardere has announced the launch of Elle Egypt; the French published named Nissa Editions group as local licensing partner and an online edition of the magazine was pushed live has made its debut; a print copy will follow in the fall.

THE DETAILS According to a report published by Business of Fashion, Susan Sabet has been named Editor-in-Chief and Managing Director for the new magazine.

THE WHY? Francois Coruzzi, Elle International Licenses CEO, told Business of Fashion, “This new venture with Nissa Editions will enable the development of the Elle brand in this new territory for us that is Egypt. I am confident that Elle’s universal values, fashion, beauty, culture, society and lifestyle unique point of view and high-quality journalism will inspire women in Egypt and resonate with them.”