THE WHAT? L’Occitane is set to open a branch of its L’Occitane Café in Riyadh’s diplomatic quarter. The hybrid beauty boutique-cum-café will showcase the French natural cosmetics brand’s skin care, hair care and fragrance lines as well as serve refreshments.

THE DETAILS According to a report published by What’s on Saudi Arabia, the café menu includes mocktails that mirror the brand’s fragrance and beauty offer.

THE WHY? L’Occitane has opened cafes in Paris, Shibuya and Dubai and the format is clearly working as another location joins the fold. In this post-pandemic era, brands are working hard to tempt customers in store.