THE WHAT? Huda Kattan has revealed that she has taken back the role of CEO of her eponymous beauty brand and is poised to unveil a new logo, packaging and products in the coming months.

THE DETAILS According to a report published by WWD, some ranges will be discontinued, such as Glowish as Kattan prioritises product development and content creation.  

THE WHY? Kattan revealed in a video posted on YouTube, per WWD, “I’m happy to say I’m back in the CEO position. I have been for a little while. I’ve been under the hood. I had to relearn the business. I had to relearn what it takes to be a CEO. What it takes to be a real CEO…

“You’’ll be seeing the new brand at the end of this year – new logo, new brand identity. I’m going to be delisting a lot of products from our catalogue – not because they’re not amazing. They’re great. But a lot of products, I just don’t feel the connection with.”