THE WHAT? Avon has announced a partnership with Cotton made in Africa (CmiA). The Natura &Co direct sales brand will use CmiA-certified cotton for products, including women’s nightwear, as part of its sustainability agenda.

THE DETAILS CmiA cotton has a smaller environmental footprint than other cotton and is fully traceable from field to final product. The first products resulting from the partnership will launch in the second quarter of the year.

THE WHY? Natalie Deacon, Avon’s Global Sustainability Head, notes, “In addition to using sustainably produced raw materials, we aim to achieve certification and traceability and to address both environmental and social aspects for our products containing cotton. For instance, we have set ourselves the target of using only cotton that is traceable, by 2025, and certified, by 2030. CmiA is the ideal partner to support us in pursuit of this goal, which also contributes to a better world for women, as women play a vital part in CmiA’s work in Africa.”