THE WHAT? Drybar is gearing up to open some 26 stores across Qatar, Kuwait and the UAE thanks to a newly signed master franchise deal with Lekhraib Rose.

THE DETAILS The WellBiz Brands-owned salon chain caught the attention of Lekhraib Rose’s owner on a visit to the US. The first opening is slated for 2024, with six stores to open in Qatar, 8 in Kuwait and 12 in the UAE over the next five yeaes.

THE WHY? WellBiz Brands Inc. CEO Jeremy Morgan said. “The influence of Western culture is a driving force for growth. What consumers in these countries want is very similar to what consumers in the U.S. want: They want to take advantage of self-care services like those offered by Drybar shops in a welcoming and communal environment where they can feel safe, happy and confident.”