THE WHAT? Shiseido has announced the opening of its first Shiseido Ginza Tokyo brand store outside of Japan. Operated in partnership with Majid Al Futtaim Lifestyle, the new Dubai location has been described as a ‘significant milestone’ for the J-beauty brand’s expansion plans.

THE DETAILS The new store features a treatment room boasting state-of-the-art technology and equipment including personalized skin analysis tools as well as displays carrying the full assortment of the brand’s products. What’s more, visitors will have exclusive access to the latest launches and most advanced products in store.

THE WHY? Franck Marilly, President & CEO, Shiseido EMEA & Global Fragrance, commented, “The opening of this Shiseido brand store in Dubai marks an important step in the expansion of our company in the Middle East. We are delighted to bring our namesake brand’s state-of-the-art skin care innovation to the region’s very dynamic and demanding consumers. We are excited by this partnership with Majid Al Futtaim Lifestyle and confident of the great success we will build together in this region with high growth potential.”