THE WHAT? Christian Dior is said to be set to launch into the Egyptian market sometime in Q4, 2024, with the Minister of Trade and Industry Ahmed Samir having had a meeting with Jérôme Baudy, President of Christian Dior Couture Europe and the Middle East to discuss the development. 

THE DETAILS According to Samir, Dior will break into the market by launching a number of retail outlets, while also calling on the company to invest in Egypt by manufacturing some of its products in the market in order to create added value, transfer experience and knowledge, and take advantage of the advantage of investing in the Egyptian market. 

THE WHY? Baudy stated that Dior is following up on Egypt’s efforts to stabilize its economy, while also stressing the importance of speeding up the completion and clearance of procedures at ports and customs in order to better facilitate the import process.