THE WHAT? As part of its efforts to achieve skin equity, Vaseline has launched a multi-city initiative to use art restoration to highlight the importance of caring for skin of color and to increase access to skin health resources for underrepresented communities.

THE DETAILS The Unilever-owned brand will help restore murals and support local clinics in partnerships with artists of diverse backgrounds.

THE WHY? Kathleen Dunlop, CMO of Unilever Beauty and Wellbeing, North America, explains, “Mended Murals is a continuation of Vaseline’s long-standing commitment to enable 15 million people of color to access more equitable skin health care by 2025. We explored murals all over the country, contacting their original artists to bring our vision to life. Vaseline is helping to restore local murals and support clinics that provide accessible health care to community members. Every mural restoration project helps encourage community members access to skin health resources.”