THE WHAT? Wild has launched in Tesco stores across the UK. The sustainable personal care brand’s range of deodorants, hair care and body washes will be sold in 744 locations with 69 featuring the fully branded standalone bay and 675 with shelf trays.

THE DETAILS The bricks and mortar debut has been timed to coincide with the brand’s launch of its new hair care and body care lines as well as a line extension of its popular deodorants. The hair care range is exclusive to Tesco and will not be sold on the Wild website.

THE WHY? Charlie Bowes Lyon, Co-Founder of Wild, comments, “We’re excited to partner with Tesco to bring our sustainable personal care solutions to a broader audience. Tesco’s commitment to sustainability aligns perfectly with our mission to reduce plastic waste, promote natural ingredients, and provide products that are trusted by hundreds of thousands of customers.”