THE WHAT? Supergoop has announced the appointment of Lisa Sequino as Chief Executive Officer. Sequino joins from JLo Beauty where she served as CEO. Her appointment follows the brand’s significant global expansion across more than 20 new markets in 2023 and the launches of category-creating, SPF-infused innovations.

THE DETAILS The company also named Michael Spillane to its Board of Directors, who brings expertise across leadership, brand building and strategic operation.

THE WHY? Supergoop! Founder Holly Thaggard, comments, “Lisa brings such super experience and perspective to the table, having built her career scaling and accelerating growth within both established luxury and upstart beauty brands alike. But most importantly, she fully understands and is passionate about our mission, which is to change the way the world thinks about sunscreen through innovation and inspiration––and ultimately to help stop the epidemic of skin cancer. We have only scratched the surface, and Lisa’s energy, expertise, and excitement make her the perfect partner for us as category creators on this global stage, as we continue creating a brighter future for all, around the world. I am beyond thrilled to welcome her to the Supergoop! family, and as I always say to our team, the very best is yet to come.”