THE WHAT?  L Catterton, a global consumer-focused investment firm, has announced partnerships with major technology companies—Shopify, Klaviyo, LiftLab, Google, Meta, and TikTok—to boost the marketing and e-commerce capabilities of its portfolio companies.

THE DETAILS This initiative aims to provide these companies with advanced data analytics, marketing solutions, and e-commerce tools essential for succeeding in the direct-to-consumer (DTC) market. 

THE WHY? The collaboration involves offering scalable online sales platforms, optimizing digital communication through customer data, and enhancing marketing spend efficiency, thereby ensuring growth and profitability in the digital.