THE WHAT?  Ulé, a French beauty brand launched by Shiseido Company in 2022, has introduced a digital product passport for its new C-Bright serum.

THE DETAILS This initiative aims to enhance transparency, encourage eco-friendly practices, and offer consumers access to the brand’s sustainability commitments, personalized services, exclusive experiences, and product authenticity verification.

THE WHY? Ulé’s adoption of vertical farming and the creation of products like the edible Ulé Avoir It All In & Out Nurturing Phyto Oil underline its commitment to sustainability and clean beauty, aligning with a growing industry trend towards digital product passports in response to evolving consumer data privacy standards and impending E.U. legislation.