THE WHAT?   Waldencast announced the formation of a Creative Council to ideate on trends in the beauty and wellness industry, led by Mazdack Rassi as the new Global Brand Director.

THE DETAILS  The council comprises industry pioneers and disruptors, aiming to keep Waldencast ahead by evolving with consumer needs.

THE WHY? The members, including notable figures like Mona Kattan of Kayali Fragrances and Huda Beauty, bring diverse expertise to shape the future of Waldencast’s brand portfolio and market positioning.