Unilever in marketing shake-up as Chief Brand Officer departs

Unilever in marketing shake-up as Chief Brand Officer departs

THE WHAT? Unilever’s Chief Brand Officer and Chief Equity, Diversity and Inclusion Officer, Aline Santos Farhat is set to depart the UK-based FMCG giant after a 35-year career at the company.

THE DETAILS No direct replacement has been announced; the global marketing team will now report to Esi Eggleston Bracey, Chief Growth and Marketing Officer while the global equity, diversity and inclusion team will report to HR, according to a report published by Marketing Week.

THE WHY? No reason was given for Santos’ departure. She revealed on her LinkedIn profile that she is yet to decide on her next steps and was embracing her ‘leap into the unknown’. “The longevity of a 35-year career in such a vibrant company is a true privilege,” she posted. “As I celebrate this landmark anniversary, I am also delighted to share that I am starting my next chapter; I am leaving Unilever at the end of March to embark on a whole new adventure (details of which are unknown even to me!).”

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