THE WHAT? European online beauty and wellness booking company Treatwell has launched the ability for consumers to book appointments directly in Apple Maps. 

THE DETAILS While there is already the option to book via the website and app, consumers with an iOS device can book an appointment at any Treatwell salon from the Apple Maps app without having to download any other app.

According to a press release, “This integration will offer a further simplified experience for users, who will be able to find the salon that best suits their needs by easily choosing it based on location on the map.

“What’s more, this new update represents a further option for Treatwell’s partner salons, who will have a new option to reach even more clients and get even more bookings.”

THE WHY? The new feature is said to be down to the mission of making booking even more accessible to Treatwell users, as well as offering partner salons more visibility and ‘possibilities to fill their agenda.’

Alessandro Bruzzi, Chief Product Officer of Treatwell, said, “At Treatwell we are constantly looking for innovations that improve people’s booking experience and bring even more value to our partner salons. 

“We know that the latter choose us because they know they can count on a Group that gives them access to the widest online visibility in Europe, and on a team that works tirelessly to guarantee a management software that is always interconnected and capable of covering a 360° management of their business.”