THE WHAT? L’Oréal Canada is encouraging Canadians to recycle their cosmetics and skin care products in Walmart Canada stores in partnership with TerraCycle.

THE DETAILS Shoppers can drop their beauty empties to the customer service desk of their local Walmart store. Once collected, the waste will be broken down by material and recycle it properly into something new.

“Walmart Canada is proud to collaborate with the Consumer Products Division (CPD) division of L’Oréal Canada and TerraCycle on this initiative that encourages our customers to appropriately recycle their beauty empties,” shares Diane Wallace, Senior Director HBA and Cosmetics, Walmart Canada. “As we continue on our journey to becoming a regenerative company, we’re focused on educating our customers about more sustainable habits and encouraging our suppliers to join us on this journey. This program with the CPD division of L’Oréal Canada is an excellent example of what’s possible when we work together towards this common goal.”

THE WHY? Part and parcel of the French beauty giant’s wider global sustainability strategy, the project is designed to divert plastic from landfill. Carole Maury, Marketing Director L’Oréal Canada, reveals, “An important part of achieving sustainability is accurately assessing the impact of products and acting to reduce that impact. People are willing to do their part for the environment, but taking action is not always easy. We want to inspire that change.”