THE WHAT? Flydubai has announced the launch of its new online shopping facility, according to a report published by Trade Arabia.

THE DETAILS The eShop allows passengers to shop online prior to their flight, with the goods delivered to them onboard.

THE WHY? Designed to replace the traditional duty-free trolley service, the service will provide a wider selection of goods. Daniel Kerrison, Vice President Inflight Product at Flydubai told Trade Arabia, “We have always been dedicated to adding new features to enhance our on board experience and the launch of our eShop by Flydubai reflects this commitment. With our eShop passengers travelling with flydubai can now purchase a variety of products before with flight and have the items delivered to their seats, providing an incredibly convenient way to shop. We are excited at the possibilities that eShop by flydubai can offer and with our increased range of products and offers there is something for everyone.”