THE WHAT? Reckitt Benckiser has been named as lead investor in a R45 crore funding round for Visage Lines Personal Care, according to a report published by Mint.

THE DETAILS The Indian personal care company owns popular men’s grooming brand, Bombay Shaving Co.

Other investors include Avaana Capital, Bharti Enterprises and Cleanmax Energy Enviro Energy. SVP, E-commerce, Digital and Ventures at Reckitt Benckiser, Arjun Purkayastha, has been named as a member of the Visage Lines Board.

THE WHY? Purkayastha explains, per Mint, “Our investment represents a commitment to bring the best of two worlds together, BSC’s expertise in digital-first brands with strong e-commerce capabilities and RB’s expertise in branding, manufacturing, and global scale.”