The What: Thayers, a beauty brand owned by L’Oréal, is launching pop-ups in London to introduce its rebranded witch hazel products.

The Details: The rebranding aimed to appeal to Gen-Z customers, featuring a bold red look and a shift from an apothecary style to a modern, confident image.

The Why: The pop-ups will offer customers an interactive experience, providing information about using toners, the brand’s hero product.