L’Oréal joins YouCam Makeup App
L’Oréal has announced a global partnership with Perfect Corp. Make-up collections from the French beauty giant’s portfolio of brands will join the line-up on the AR specialist’s popular YouCam Makeup App. Users will be able to browse products from the L’Oréal...
Audacia invests €1.5 million in Universal Beauty Group to fund move into skin care and make-up
France-based Universal Beauty Group, which trades under the name Végétalement Provence, has secured a €1.5 million investment from private equity firm Audacia. The funds will be put towards the company’s planned move in to the natural skin care and make-up categories,...
L’Oréal Paris GM: Achieving make-up diversity has been a ‘big battle’
The UK General Manager for L’Oréal Paris, Adrien Koskas, has revealed that expanding its range to cater for a wider array of skin tones has been ‘a big battle’. In an interview with Campaign, Koskas said that, in advance of the launch of True Match foundation, the...
La Prairie unveils new Paris store design inspired by Swiss contemporary architecture including interactive experience
Premium Swiss skin care brand La Prairie has launched a new store design at the Paris-based Galleries Lafayette Haussman, which is based around ‘Swiss contemporary architecture’ and features a digital, interactive product experience table. The store design is said to...
AmorePacific to launch Sulwhasoo in France’s Galeries Lafayette
Sulwhasoo is set to launch onto the French market this fall, according to a report published by The Korea Times. The AmorePacific-owned brand will debut via an independent store within upmarket French department store Galeries Lafayette in September. The store will...
Estée Lauder partners with YouCam Makeup for UK Pure Color Love launch
To celebrate the launch of its Pure Color Love lipstick, Estée Lauder has partnered with smart cosmetic app YouCam Makeup to allow UK consumers to try on all 30 shades in just 30 seconds via the AR and facial mapping technology. The in-store experience will be...
Avon UK appoints DX Group £10 million-a-year logistics contract
Avon UK has awarded delivery firm DX Group a contract valued at £10 million-a-year to carry out its logistics services, according to a report published by Proactive Investors. The direct sales firm chose DX after a lengthy competitive tender process and the term is...
L’Oréal to up price for .makeup domain names
L’Oréal is set to raise the price for the .makeup domain name significantly, from US$300 to almost US$5,000 a year from April 14, according to a report published by Domain Name Wire. The French beauty giant initially intended to keep the gTLD, designating it along...
Alibaba expands Alipay POS in Europe to 2,000
Alibaba-owned Alipay has expanded the number of stores and restaurants that accept the mobile payment app tenfold in the space of three months, bringing the total to 2,000, according to a report published by South China Morning Post. “We follow Chinese consumers’...
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