Gucci Beauty launches Rouge de Beauté Snapchat lens
Gucci Beauty has launched a new Snapchat lens to promote its new Rouge De Beauté Brillant hybrid lipstick.
Revolution launches global hunt for the next big TikTok name
Makeup Revolution and TikTok have joined forces to launch a global hunt to find the best beauty creators on the social media platform.
Perfect Corp partners with Better Natured to launch virtual hair color try-on experience
Beauty tech provider Perfect Corp has teamed up with Henkel’s DTC hair color brand Better Natured to offer a virtual try-on experience.
Bottega Veneta eschews social media; deletes Weibo and disables Instagram presence
Bottega Veneta is taking a step back from social, according to a report published by Bloomberg. The luxury leather goods brand has wiped its Weibo account, says Bloomberg, just a month after it disabled its Instagram feed.
L’Oréal launches Modiface virtual try-on tool for Essie brand
L’Oréal has utilized AR reality developer Modiface to launch a new virtual try-on tool for its Essie nail brand, named Essie On Hand.
Chanel debuts Lipscanner app to help shoppers match a shade
Chanel has launched an app designed to help shoppers find a lipstick to match any given shade. Whether they spot their perfect color on a poster, in a magazine or on a friend, they can use the AI-powered application to identify the nearest match from Chanel’s range.
Beiersdorf goes digital with launch of personalised skin care concept O.W.N
Beiersdorf has announced the launch of its new digital-first personalised skincare brand, named O.W.N.
Beiersdorf gears up to launch online shopping facility
Beiersdorf is set to launch a direct-to-consumer e-commerce site in 2021, according to a report published by Marketing Week.
We’re creating a new fashion system: Depop announces sustainability plan
Depop has announced an intensive two-year sustainability plan that aims to set up a ‘new fashion system’. The clothing resale platform has pledged to become climate neutral by the end of the year.
THG partners with Splitit to offer monthly payment solutions across beauty, nutrition and lifestyle portfolio
THG has partnered with global monthly instalment payment solution provider Splitit to offer monthly payment options across the retailer’s beauty, nutrition and lifestyle brands via THG Ingenuity, the Technology Services division of THG.
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