Estée Lauder partners with YouCam Makeup for UK Pure Color Love launch
To celebrate the launch of its Pure Color Love lipstick, Estée Lauder has partnered with smart cosmetic app YouCam Makeup to allow UK consumers to try on all 30 shades in just 30 seconds via the AR and facial mapping technology. The in-store experience will be...
Chrome-tastic: Ciaté London launches world’s first liquid mirror nail polish
Ciaté London is gearing up to launch the world’s first liquid mirror nail polish, according to the company’s Instagram account. The brand took to the social media network to reveal that the polish, which has been three years in development, will hit stores soon – the...
L’Oréal to up price for .makeup domain names
L’Oréal is set to raise the price for the .makeup domain name significantly, from US$300 to almost US$5,000 a year from April 14, according to a report published by Domain Name Wire. The French beauty giant initially intended to keep the gTLD, designating it along...
Unilever’s Keith Weed: there’s still a long way to go on viewability – but we won’t pull our ads from YouTube
Unilever’s Chief Marketing and Communications Officer, Keith Weed has spoken out about the ‘three V’s’ (value, viewability and verification) in relation to the accountability of digital platforms, claiming that while he still thinks there’s a lot of work to be done,...
Digitally does it: Henkel increases technology prowess with Rahmyn Kress appointment
German personal care giant Henkel has announced the appointment of Rahmyn Kress as its new Chief Digital Officer. Kress has been brought in to drive the company’s digital prowess and will report directly to CEO Hans Van Bylen. Joining the company in the second...
L’Oréal CMO: specialize, specialize, specialize for marketing success
Speaking to The Drum ahead of his appearance at the ISBA conference held yesterday, L’Oréal UK & Ireland Chief Marketing Officer, Hugh Pile, revealed that he believes the key to an agile and effective marketing team lies in specialist staff who ‘know where their...
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