Shiseido drafts in athletes to spread sun safety message
Shiseido has unveiled its latest sun care campaign. The J-beauty brand’s Sun on the Run initiative features six athletes, collectively called the ‘Ultimate Sun Pros’, to demonstrate the attributes of its latest sunscreen launch: Ultimate Sun Protection Lotion SPF60+, which is designed to perform better as the wearer sweats.
Shiseido Hong Kong unveils innovative AI-based campaign
Shiseido has collaborated with Hong Kong-based Narrow Door, iProspect and Innocept to create a novel campaign designed to promote its signature skin care range. The campaign stars pop group Mirror and fuses artificial intelligence with creativity.
L’Oreal Paris China partners with McCann to reinterpret famous slogan
L’Oreal Paris China has partnered with McCann China and a series of celebrities to narrate the story behind the brand’s infamous slogan. The brand has also invited a series of ordinary Chinese women to share their interpretation of the ‘I’m Worth It’ tagline.
Laneige Appoints Travel Creator Won Ji as Brand Ambassador for Cream Skin
Laneige, a leader in functional beauty innovations, has announced the appointment of travel creator Won Ji as the new brand ambassador for its flagship product, the Cream Skin Cerapeptide™ Refiner.
La Mer names King of Mandopop as first male ambassador
La Mer has named Jay Chou as its latest ambassador. The singer, dubbed the ‘King of Mandopop’ by his fans, is the Lauder-owned, luxury skin care brand’s first male ambassador.
LG Household & Health Care tackles bullying with new campaign
LG Household & Health Care has launched a program designed to prevent bullying in schools. The School, smile! Initiative made its debut in seven schools across South Korea and is designed to teach emotional intelligence.
Clinique La Prairie to debut Thai health resort in 2025
Clinique La Prairie has announced a partnership with Montara Hospitality Group to open a new health resort at Tri Vananda, Thailand. The cosmetics brand will operate the 40-villa resort projected for completion in 2025.
IU Named Estée Lauder Ambassador
Estée Lauder has appointed the acclaimed Korean artist IU as their first Korean Global Brand Ambassador,
Shanghai regulator publishes regulations for cosmetic advertising
The Shanghai Administration for Market Regulation and the Shanghai Medical Products Administration have published jointly the final version of the Shanghai Cosmetics Industry Advertising Compliance Guidelines.
LG Household & Healthcare to boost Japan presence with CNP
LG Household & Healthcare is hoping to boost its presence on the Japanese market with derma cosmetics brand, CNP. The K-beauty giant will create products specifically for the country’s skin care afficionados as well as up influencer activity.
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