L’Oréal looks to digital to attract new consumers
L’Oreal is reaching out to millennials and consumers in the developing world with a renewed focus on its digital strategy in a bid to acquire a billion new customers. The company has appointed Lubomira Rochet as Chief Digital Officer who is tasked with the mission to...
New app enables consumers to scan product ingredients to find skin type recommendations
Singapore-based technology company SkintechMD has brought out a new app that enables consumers to scan cosmetics products to find out whether they are suitable for their skin type. With the free CosScan app, consumers can input personal data relating to their skin...
L’Oreal launches Makeup Genius app in Hong Kong
L'Oreal is introducing its popular Makeup Genius app to consumers in Hong Kong. The free app turns a user's smartphone or iPad into a virtual mirror and using facial mapping technology, allows customers to digitally apply over 500 products. By scanning barcodes at...
L’Oreal launches makeup genius app in Australia
L'Oreal is introducing its popular Makeup Genius app to consumers in Australia. The app turns a user's smartphone into a virtual mirror and with facial mapping technology, allows customers to digitally apply over 500 products. Since launching in France, the United...
LG Group invests US$5.57 billion into research and development
South Korean consumer appliance and electronics company LG Group has announced plans to invest a record 6.3 trillion won (US$5.57 billion) into research and development projects. The funds will be invested over a three-year period to develop the North Chungcheong...
Indian personal care e-commerce site Nykaa registers 323% growth
Indian beauty e-commerce website nykaa.com has experienced soaring sales over the last nine months, registering 323% growth. Despite having been founded as recently as 2012, Nykaa's customer base has grown to over 300,000 people all over India who have purchased a...
Shiseido teams up with IBM to launch mobile app for brand ambassadors
Global cosmetics manufacturer Shiseido Group is collaborating with IBM to create a mobile app to be used by its network of 10,000 brand ambassadors in Japan. Shiseido’s ‘Beauty Tablet’ will be linked up to the company’s internal systems to process direct sales carried...
LATEST NEWS
