Interparfums Plays Fashion Matchmaker: Rochas Unites Under One Roof!
Interparfums SA has announced that the fashion and beauty segments of Maison Rochas will now be consolidated under its management.
H&M Expands Beyond Apparel
Fast-fashion retailer H&M is diversifying its portfolio beyond clothing. In response to stagnant sales, the company is expanding into beauty products and housewares and offering products from third-party brands.
Maybelline Grapples with Public Backlash Over Inclusive Advertising
L’Oréal-owned Maybelline is criticised for featuring bearded makeup artist Ryan Vita in an advertisement, following a similar controversy involving transgender influencer Dylan Mulvaney.
Trans woman named Miss Netherlands
Rikkie Valerie Kolle has become the first trans woman to win the Miss Netherlands title, according to a report published by the New York Times.
Inter Parfums scoops Roberto Cavalli fragrance license
Inter Parfums has announced that it has entered into an exclusive worldwide fragrance license for the Roberto Cavalli brand, effective immediately. The Cavalli fragrance business will be managed from Inter Parfums Italia’s office in Florence, in keeping with the company’s strategy to develop an Italian brand hub.
Maybelline gives London’s tube a makeover
Maybelline New York has added a little more glamour to the daily commute in London. The L’Oréal-owned make-up brand has attached false eyelashes to tube trains in the UK’s capital city. according to a report published by the Evening Standard.
Cult Beauty pledges to never retouch imagery as part of Summer of Self Love
Cult Beauty is hoping to spread body positivity among shoppers this summer with the launch of its Summer of (Self) Love and Can’t (Re) Touch This campaigns.
Dries Van Noten destroys silos with new Paris boutique
Dries Van Noten’s latest retail concept is designed to showcase the interplay between the designer’s beauty, fragrance and accessories ranges, according to a report published by WWD.
L’Oréal, P&G and Unilever to trial ISBA’s cross-media measurement tool
L’Oréal, Procter & Gamble and Unilever are among the first firms to trial a cross-media measurement tool that has been described as ‘revolutionary’, according to a report published by Marketing Week.
Beiersdorf to review US$800 million ad spend
Beiersdorf has launched a global review of its media agencies, according to a report published by Ad Age quoting ‘sources’. The manufacturer of Nivea is thought to have spent US$800 million on measured media last year, and has four agencies of record globally.
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