Unilever’s Keith Weed: there’s still a long way to go on viewability – but we won’t pull our ads from YouTube
Unilever’s Chief Marketing and Communications Officer, Keith Weed has spoken out about the ‘three V’s’ (value, viewability and verification) in relation to the accountability of digital platforms, claiming that while he still thinks there’s a lot of work to be done,...
Reckitt Benckiser hires new Senior Vice President of corporate communications and external affairs
British consumer goods company Reckitt Benckiser has announced the appointment of Miguel Veiga-Pestana as Senior Vice President of corporate communications and external affairs. Veiga-Pestana joins the company from the Bill & Melinda Gates Foundation, where he...
Avon and out: direct sales giant’s brand name makes Cambridge University’s list of top 15 words we no longer use
Avon has been included in a list of 15 words that have fallen out of everyday parlance in the UK since the 1990s, according to a report published by Stylist. The ongoing study into language habits, conducted by Cambridge and Lancaster Universities, compiled the top 15...
L’Oréal creates new Deputy GM, L’Oréal Luxe role as division snowballs
L’Oréal has created a new role for its Luxe division on the back of the unit’s steady growth and increasing number of brands. Cyril Chapuy has been named Deputy General Manager L’Oréal Luxe in charge of international brands. Chapuy will report to Nicolas Hieronimus,...
Neelam Gill named as first British Indian face of L’Oréal Paris UK
UK model Neelam Gill has been named as the first British Indian face of beauty powerhouse L’Oréal Paris UK. Gill, who is British born with Indian grandparents, has spoken out about her appointment, stating in an Instagram post, “I can't even believe I'm writing this...
L’Oréal CMO: specialize, specialize, specialize for marketing success
Speaking to The Drum ahead of his appearance at the ISBA conference held yesterday, L’Oréal UK & Ireland Chief Marketing Officer, Hugh Pile, revealed that he believes the key to an agile and effective marketing team lies in specialist staff who ‘know where their...
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